> I definitely think some people get offended too easily That's basically the established culture of much Tumblr since forever. It's surprising the CEO doesn'

> I definitely think some people get offended too easily That's basically the established culture of much Tumblr since forever. It's surprising the CEO doesn't know that and doesn't know to not overly-engage, unless there's a clear objective. Especially as corporate tech authority figure on social media, which doesn't gain you any credibility among users. Usually you'll never win or make them happy unless you're deeply in-group in their various community subcultures and learned the elaborate dance needed for social approval (Tumblr especially). CEOs of tech companies should have more important things to do than that and delegate. Better to be hands off as much as possible, engage from the outside or via dedicated community employees who makes it their job, and work to make the communities as lively/happy as possible without getting into the weeds with individual users.