I wanted to find out more about this app when I saw it mentioned on DF, but opening the link on my iPhone I was automatically redirected to the App Store. There

I wanted to find out more about this app when I saw it mentioned on DF, but opening the link on my iPhone I was automatically redirected to the App Store. There I was given a message about this only being available on the Mac App Store, and a link presented which re-opened Mobile Safari and took me to a page talking about Mac OS X Lion and the App Store. Partially Apple's fault, undoubtedly, but are you deliberately redirecting people to the App Store? Or is that some freebie that comes with embedding an App Store link/banner?