3 ms·

I'm in the "this decision is stupid" camp, but just playing devil's advocate here, they might not want to risk damaging their brand by letting some third party

by shawnz 3y ago

I'm in the "this decision is stupid" camp, but just playing devil's advocate here, they might not want to risk damaging their brand by letting some third party agency mishandle their website

RheingoldRiver 3y ago
Don't include the brand in the deal, just the content?
- dewey 3y ago
  Which then defeats the whole purpose of keeping the bookmarks / URLs / SEO surface alive as the domain is kinda part of the brand if it’s vice.com.
  - 14u2c 3y ago
    Absolutely. It's all over the videos themselves too.
quickthrower2 3y ago
Yeah depends if the Vice brand carries on. If it does then this needs to be managed which gets rid of the “brush soot off hands; not my problem” advantage.