I run an ad agency. I only touch ad accounts with pre-existing spend snd results for that reason. If I take the client from $200 CAC to $100 CAC I'm a hero. If

I run an ad agency. I only touch ad accounts with pre-existing spend snd results for that reason. If I take the client from $200 CAC to $100 CAC I'm a hero. If I go from scratch to $100 they don't know my value and it's much more work.