Market-speak is cyclical, buzzwords come and go the moment it becomes too overused and washed-up. Remember when everything had to be "interactive"? What about

Market-speak is cyclical, buzzwords come and go the moment it becomes too overused and washed-up. Remember when everything had to be "interactive"? What about "multimedia"? you just can't buy a toaster that isn't multimedia! "Pivot" is already frowned upon, 2.0 is totally 2004, just to show some buzzwords are about to disappear.