Hah. In fairness, PR firms, digital marketers, "reputation management" experts, and SEO gurus are "human" too. These days at least 90% of product-related disc

Hah. In fairness, PR firms, digital marketers, "reputation management" experts, and SEO gurus are "human" too. These days at least 90% of product-related discussions on Reddit are astroturfed, though, and that's for sure. The main problem, among many others, is that it's far too easy to game the upvote/downvote system with bots, and most pros have bot networks of their own, or know how to hire them. The second problem is that Reddit "karma" is site-wide, which means that most "high karma" accounts that are sold on secondary markets are very useful for digital marketing purposes generally. The third problem... well... I could go on all day. Reddit's system is horrendous if you're looking for human discussion and unbiased advice.