Is this being announced as permanently exclusive? Otherwise, Reddit is productizing its data, which was the obvious next step after closing public API access.

Is this being announced as permanently exclusive? Otherwise, Reddit is productizing its data, which was the obvious next step after closing public API access. This establishes a market price that at least one buyer was willing to accept, and shapes the terms for later deals with more customers. Presumably, they think they can sell this kind of access many time over as one of their major revenue channels while also benefiting from the incoming traffic it should generate.