When I was there in November, they talked about it more as a "reinvention". I think it will move away from fine dining and toward D2C products with pop-ups, but

When I was there in November, they talked about it more as a "reinvention". I think it will move away from fine dining and toward D2C products with pop-ups, but it won't completely go away El Bulli-style. Noma has gone through multiple "Versions", and with every major version change they publish a book. So, we can at least hope for a cool book in 2025.