Generally, yes. From early conversations, it's both about the quantity and quality of traffic. For example, 100 qualified leads to their site that searched for

Generally, yes. From early conversations, it's both about the quantity and quality of traffic. For example, 100 qualified leads to their site that searched for a very specific product on Agora is better than 1,000 random leads landing on their site. The baseline assumption is that a user with higher purchase-intent will lead to a higher conversion rate once on the store site.