"this thing" is things unexpectedly named after people. "Borders" is an English word not in very popular use as a name; "Borders Books and Music" sounds more li

"this thing" is things unexpectedly named after people. "Borders" is an English word not in very popular use as a name; "Borders Books and Music" sounds more like it's of a piece with something like "Encore Books" than, as it turns out actually to be, with "Barnes & Noble Booksellers". So it's unexpectedly named after people.