CUDA is stopping GPUs from being commoditized today. But how can that last when every big tech company can save billions of dollars by propping up a competitor?

CUDA is stopping GPUs from being commoditized today. But how can that last when every big tech company can save billions of dollars by propping up a competitor? Sure intel is incompetent and AMD might not have the software know how but they can work on their open source offering with armies of developers from other companies at their sides.