"Trading on past integrity" is a really nice expression. I was struggling to explain my feeling that "everything is a brand now", and this is it. Everything th

"Trading on past integrity" is a really nice expression. I was struggling to explain my feeling that "everything is a brand now", and this is it. Everything that has a good reputation gets financialized and run into the ground, then the shareholders move on. Buying anything has become a game of "has that already turned to crap".