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This is the reason why MarTech must be number one priority for a CTO of the company where execs are talking more about the funnel and CACs than about UX or secu
by ivan_gammel 3y ago
This is the reason why MarTech must be number one priority for a CTO of the company where execs are talking more about the funnel and CACs than about UX or security. Two CRMs is one of the biggest technical debts that you can imagine, the one that may require buy-in from the half of the company.