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This works great until marketing builds their own system because they can't get data access fast enough and then grows it into a competing CRM and you have mult
by datadrivenangel 3y ago
This works great until marketing builds their own system because they can't get data access fast enough and then grows it into a competing CRM and you have multiple systems of truth...
- ivan_gammel 3y agoThis is the reason why MarTech must be number one priority for a CTO of the company where execs are talking more about the funnel and CACs than about UX or security. Two CRMs is one of the biggest technical debts that you can imagine, the one that may require buy-in from the half of the company.