Why do you believe this isn't happening? Things like the golden rule and other normative ethical ideas are literally being taught in schools today, from kinderg

Why do you believe this isn't happening? Things like the golden rule and other normative ethical ideas are literally being taught in schools today, from kindergarten all the way up through required college classes. The vast majority of people don't do bad things explicitly because they think it would be "bad". The vast majority of human behavior IS normative ethics right now! Next time you go to the grocery store, pay attention to what percentage of carts make it back to the cart corral vs are just left in parking lot, despite zero legal framework or forcing behavior to make it happen. The human brain however has no difficulty squaring such "good and bad" concepts with doing bad things though. Everyone believes they are the hero of their own story, and the brain is willing to lie to itself to reinforce that belief.