I think there's a paradox, that only when you do things for others with genuinely no expectation of anything for yourself, do you actually get the most reward o

I think there's a paradox, that only when you do things for others with genuinely no expectation of anything for yourself, do you actually get the most reward out of it (e:g in terms of feeling good about yourself or respected by others etc). As soon as you seek anything.. whoosh it's gone. As human beings we're all too often resistant to doing things for other people, or going without things, for no reward. We somehow get the idea of just looking after number one. In fact , the selfish thing to do is be unselfish, that's the paradox. Personally, (caveat - this is with religious convictions that others may not share) I believe God is both exasperated and amused by our behaviour. He says, "look, if you'd just all be nice to each other and stop being selfish, you know what you'd actually all be much happier.". But its like no-one wants to be the first person to be generous....