> they were milking their position until Apple did something extraordinary with TSMC I mean, that's true from a business perspective. But they were trying ver

> they were milking their position until Apple did something extraordinary with TSMC I mean, that's true from a business perspective. But they were trying very hard to make the next process node work. They went from a process upgrade every other design generation (the famous "tick-tock") to just tock-ing at 10nm because they couldn't get the next process generation working. That was very much an engineering problem.