So, the same as a corporate logo change. Since corporations seek to maximise profit over anything typically considered solely for the benefit of aesthetics: I

So, the same as a corporate logo change. Since corporations seek to maximise profit over anything typically considered solely for the benefit of aesthetics: I guess a precedent exists that the cost can be worthy. 1 logo change on average 3 times every 100 years isn't that much, especially if you compare to basically any corporation outside of Mitsubishi in that time.