> It's been interesting to watch as "woke" morphed from a word uttered with pride to an insult. I can't think of another word whose valence has changed so quick

> It's been interesting to watch as "woke" morphed from a word uttered with pride to an insult. I can't think of another word whose valence has changed so quickly and unambiguously. Don't be surprised: It's standard conservative messaging tactics going back years. Take something valuable to their enemies an demonize it through endless repetition. The Democrats and liberals have tried to avoid every fight, and so it works every time. I'm not exaggerating to say that I predicted 'woke' would be demonized too. IIRC, someone recently published conversations among some conservative groups where they planned their messaging around it (not an unusual tactic) and specifically what would be effective.