Yes, as I said, I think the Crown's rebranding might seem like a waste, but it's extremely useful for values/branding transmission. When you see the branding s

Yes, as I said, I think the Crown's rebranding might seem like a waste, but it's extremely useful for values/branding transmission. When you see the branding story for, say, Google or Pepsi, that looks like money flushed straight down the toilet.