Just do what the German Facebook clone StudiVZ did back in the day. Find a couple of people in every college town and make them multiplicators, who invite other

Just do what the German Facebook clone StudiVZ did back in the day. Find a couple of people in every college town and make them multiplicators, who invite other people and spam every place with flyers. Spend a few hundred thousand $ if neccessary and hire a couple of them or pay venues for putting their events on your site. I think there is still a big hole in the social landscape left by old Facebook. One thing is it is not just about keeping up with close friends. That's easy, you can just message them or call them. It's for connecting with not-quite-friends, people in your extended social circle. If your class mates are going to that party and you don't know if you are welcome, it might be scary to ask directly what they're up to and face rejection, but it's easy to connect over some website. It's a form of social lubricant. I think all the chat apps haven't replicated that effect.