I expect the consumer would much prefer to keep up with friends than some random performer. But friends don't want to create content anymore. It's a production

I expect the consumer would much prefer to keep up with friends than some random performer. But friends don't want to create content anymore. It's a production problem. People don't want you, a casual onlooker, to know what is going on in their life. When they do, they will invite you into a private space. This is why Facebook moved to allow most activity to happen in private (chat, groups, etc.).