Think it just depends. If they're, you know, writing a little sketch or something that fits into the constraints of the format, that's obviously more artful tha

Think it just depends. If they're, you know, writing a little sketch or something that fits into the constraints of the format, that's obviously more artful than cutting out a 15 second funny Family Guy clip. But I think the bigger issue is that these platforms actually incentivize creators to conform to their formats. Look at the weird little "genres" that have popped out of TikTok / YouTube Shorts / Instagram, like short videos of some (usually stupid) "tool hack". These kinds of things do numbers because they're exactly what the article describes - a 15 second rush of "interesting."