"but we were missing the particular social moment in time that Zuckerburg capitalized on." That feels like a narrative that is designed to avoid taking respons

"but we were missing the particular social moment in time that Zuckerburg capitalized on." That feels like a narrative that is designed to avoid taking responsibility for messing up. IMO it was 100% possible for Google at the time Google+ was made to completely win social, and they didn't because... what they built wasn't good, or apt, or visionary. Just picture Steve Jobs' Apple trying instead, except hypothetically imagine that their talent is in community design instead of hardware/UI design. They would've done it. Google can't, because... you know... Google is arrogant? and doesn't really do "visionary".