AWS has competition. I can run on 1000 other hosting providers and the users of the site won't be able to tell the difference. I can rank on every search engin

AWS has competition. I can run on 1000 other hosting providers and the users of the site won't be able to tell the difference. I can rank on every search engine except Google and it would still kill my business. They own 90% of all the traffic. Your analogy isn't valid.