Knowing there's an unpaid human writing the review is about the only thing that matters. I guess for repair services it has to be local, but the real point is,

Knowing there's an unpaid human writing the review is about the only thing that matters. I guess for repair services it has to be local, but the real point is, if I get a recommendation from friends or family, I can trust that they aren't affiliates, because they're staking the relationship on their review. <https://idlewords.com/talks/website_obesity.htm#fatads https://idlewords.com/talks/website_obesity.htm#fatads> > in dealing with advertisers you must remember they are professional liars. I don’t mean this to offend. I mean it as a job description. An advertiser's job is to convince you to do stuff you would not otherwise do.