> Visual aesthetics are rarely enough. Getting a product into the hands of potential customers is important. The problem here is that 6 or 8 years ago, buildin

> Visual aesthetics are rarely enough. Getting a product into the hands of potential customers is important. The problem here is that 6 or 8 years ago, building a basic product was a lot harder than it is today. I'm a designer and I used to spend a huge amount of time coding a product I wanted to build and less time designing it. Back then the differentiator was essentially launching a product. These days you can get hold of a decent framework that does most of what you need so the rest of the time can be spent on design (or whatever else is important to you). As a result, launching a product is no longer impressive and good styling / usability are important differentiators. Out-of-the-box software is getting so good / complete that products need to look elsewhere to stand out.