One could extend this idea to all "execution" related practices: design, engineering, etc. "Good execution will not fix your broken business". If you are solv

One could extend this idea to all "execution" related practices: design, engineering, etc. "Good execution will not fix your broken business". If you are solving the wrong problem, targeting the wrong market or building the wrong product, good execution will not save your business. Both the strategy ('what') and the execution ('how') have to be right for the business to succeed.