Ad blocking has already been mainstream for a long time. > As of March 2023, 31% of US adult consumers said they used an ad blocker to protect their privacy, w

Ad blocking has already been mainstream for a long time. > As of March 2023, 31% of US adult consumers said they used an ad blocker to protect their privacy, with baby boomers (31%) being more likely than Gen Zers (27%) to use the tech, according to Tinuiti. > As of Q3 2021, 37.0% of internet users worldwide use ad blockers, according to GWI data cited by Hootsuite. Among those, younger consumers are more likely to use ad blockers, with 25- to 34-year-olds taking the top spot. In the US, just over 50% of adults use an ad blocker on their desktop, per March 2021 CivicScience data. https://www.insiderintelligence.com/insights/ad-blocking/ https://www.insiderintelligence.com/insights/ad-blocking/