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Good design is a strong component for your startup's success today. unlike some 10-15 years ago, users now have high expectations for your product design- thank

Good design is a strong component for your startup's success today. unlike some 10-15 years ago, users now have high expectations for your product design- thanks to the likes of Apple- and I see this is where inexperienced people get stuck- After it looks like Apple's, What next?

cageface 14y ago
Yep. Launching something today that looks like the original Craigslist or even Google now is a waste of time. Expectations have changed.
brudgers 14y ago
It took Apple a couple of decades to really get serious about design aesthetics - e.g. the first iMacs. Earlier designs were primarily driven by function - nobody would describe an Apple II as "just gorgeous" or the first Macs as expressing much other than functional considerations. Industrial design always matters, but your startup doesn't need a Dreyfuss or a Loewy.
- ams6110 14y ago
  Even the first Mac was pretty gorgeous compared to something like an IBM PC or clone. A period where they did lose their elegance was when Jobs was in exile, they started looking like pretty ordinary (though still decent) PC systems.
  - zachrose 14y ago
    Indeed: >> Esslinger convinced Jobs that zero-draft tooling was essential. As well as gaining a subtle but powerful precision to the shape of Apple's cases, it decreased their actual size. A zero-draft enclosure could fit more tightly around the components within, and, despite the tooling expense, the resulting decrease in plastic could eventually decrease costs. Moreover, zero-draft molding, being an unusual, complex and expensive technology, helped prevent a growing problem for Apple: unauthorized clones. http://www.landsnail.com/apple/local/design/design2.html http://www.landsnail.com/apple/local/design/design2.html
    - brudgers 14y ago
      That's not aesthetics.
  - brudgers 14y ago
    >Even the first Mac was pretty gorgeous" It was the same beige as everything else and had the same square corners. It was aesthetically equivalent to a C64 or a PET 16 or any one of a large number of name brands. That's not to say it wasn't sound industrial design, only that it's aesthetics didn't differentiate it in the way the first iMac's aesthetics differentiated it.

cageface 14y ago

Yep. Launching something today that looks like the original Craigslist or even Google now is a waste of time. Expectations have changed.

brudgers 14y ago

It took Apple a couple of decades to really get serious about design aesthetics - e.g. the first iMacs. Earlier designs were primarily driven by function - nobody would describe an Apple II as "just gorgeous" or the first Macs as expressing much other than functional considerations. Industrial design always matters, but your startup doesn't need a Dreyfuss or a Loewy.

ams6110 14y ago
Even the first Mac was pretty gorgeous compared to something like an IBM PC or clone. A period where they did lose their elegance was when Jobs was in exile, they started looking like pretty ordinary (though still decent) PC systems.
- zachrose 14y ago
  Indeed: >> Esslinger convinced Jobs that zero-draft tooling was essential. As well as gaining a subtle but powerful precision to the shape of Apple's cases, it decreased their actual size. A zero-draft enclosure could fit more tightly around the components within, and, despite the tooling expense, the resulting decrease in plastic could eventually decrease costs. Moreover, zero-draft molding, being an unusual, complex and expensive technology, helped prevent a growing problem for Apple: unauthorized clones. http://www.landsnail.com/apple/local/design/design2.html http://www.landsnail.com/apple/local/design/design2.html
  - brudgers 14y ago
    That's not aesthetics.
- brudgers 14y ago
  >Even the first Mac was pretty gorgeous" It was the same beige as everything else and had the same square corners. It was aesthetically equivalent to a C64 or a PET 16 or any one of a large number of name brands. That's not to say it wasn't sound industrial design, only that it's aesthetics didn't differentiate it in the way the first iMac's aesthetics differentiated it.