because the independent appdeveloper and the company ceo have conflicting contradictory goals. the independent devs goals are aligned with the end user. The ceo

because the independent appdeveloper and the company ceo have conflicting contradictory goals. the independent devs goals are aligned with the end user. The ceo goals are "aligned" with the users, in the same way a slaughtery owner is aligned with the bacon pigs. simple as that