Don't hate peeps. It's called "Minimum Viable Product" now, but 15 years ago we called it vaporware. http://en.wikipedia.org/wiki/Minimum_viable_product http:

Don't hate peeps. It's called "Minimum Viable Product" now, but 15 years ago we called it vaporware. http://en.wikipedia.org/wiki/Minimum_viable_product http://en.wikipedia.org/wiki/Minimum_viable_product The canonical MVP strategy for a web application is to create a mock website for the product and purchase online advertising to direct traffic to the site. The mock website may consist of a marketing landing page with a link for more information or purchase. The link is not connected to a purchasing system, instead clicks are recorded and measure customer interest. That is how you get sales before you have a product... Or at least know that you'll get sales.