This is one of those things few people seem to get. I keep encountering small companies with a nice product idea whose idea of a market segment is "everybody".

This is one of those things few people seem to get. I keep encountering small companies with a nice product idea whose idea of a market segment is "everybody". "But who are you selling to now?" I ask..... "everybody".... bah. It was a real pleasure to talk to a founder with a marketing background last week who had a really solid plan for their product's initial launch to a small targeted group of users. I think part of it's driven by the idea that investors are going to look askance at a company that's addressing a small market. The opposite seems to be true from what I've seen. Who would you prefer? Somebody trying to sell to a large market with few/zero sales... or somebody selling to a small market, winning sales, and with a plan to grow the market. I know which I'd pick :-)