Spotify is actually trying very hard to expand in different markets - audiobooks and podcasts were big moves. Unfortunately, these markets really don't play wel

Spotify is actually trying very hard to expand in different markets - audiobooks and podcasts were big moves. Unfortunately, these markets really don't play well with their core proposition. I honestly don't understand why certain giant companies are obsessed by integration; instead of trying to stuff everything in one UI, why not integrate backends (to leverage economies of scale) while keeping UIs separate? So you can cater for each audience in different ways, and keep everyone happy. It's basically "MVC for businesses", just build a different view for the the models you already have. The savings supposedly obtained by unified UIs are so often offset (or worse) by massive losses of core customers.