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> I don't see how spam or fraud brings value to advertisers Spam and fraud still generates "engagement" (whether the bad content itself or the people getting o
by Nextgrid 3y ago
> I don't see how spam or fraud brings value to advertisers
Spam and fraud still generates "engagement" (whether the bad content itself or the people getting outraged by it) which contributes to the numbers they use to attract & bill advertisers.
The modus operandi of these platforms when it comes to moderation is to quickly take down whatever will get them in trouble fast with the law (DMCA takedowns, CSAM), or what will provide ammunition for attack pieces in the media (pornography, sometimes drug- or weapon-related content). But anything else is fair game to stay and earn "engagement" even in the face of user-submitted reports.
In the unlikely event that this "anything else" does get reported on in some big media, then it'll be taken down and they'll issue an apology and how they will do better in the future, and everyone seems to buy it no matter how many times they've done this.