"the key idea is the "myth of big" and that small is beautiful" Based on a cmd-f, I don't see the words "myth" or "beautiful" in the article, and Luu writes:

"the key idea is the "myth of big" and that small is beautiful" Based on a cmd-f, I don't see the words "myth" or "beautiful" in the article, and Luu writes: It's easy to name ways in which economies of scale benefit the user, but this doesn't mean that we should assume that economies of scale dominate diseconomies of scale in all areas. Although it's beyond the scope of this post, if we're going to talk about whether or not users are better off if companies are larger or smaller, we should look at what gets better when companies get bigger and what gets worse, not just assume that everything will get better just because some things get better (or vice versa).