They are getting it on the cheap. They've got many teams of top-notch folks working on building an algorithm tailored for their data-set and problem definition

They are getting it on the cheap. They've got many teams of top-notch folks working on building an algorithm tailored for their data-set and problem definition. For what they're getting out of this, $1m is a stupidly low price. If they've incorporated the stuff that's come out so far, they've already boosted their sales by several million based on the results of the contest.