This concept has a well-known name that you don't seem to use in your design or marketing called "Progressive Disclosure." It was coined back in 2006 to explain

This concept has a well-known name that you don't seem to use in your design or marketing called "Progressive Disclosure." It was coined back in 2006 to explain this concept. I do think it's tricky to do this as a 3rd party website. Most sites would want the disclosure logic to live inside their product, as coded logic. I do like the concept and how you've built this.