Those who have run meaningful amounts of ads in The Platforms will know quite well that they are very frequently defrauded and almost never made whole. There i

Those who have run meaningful amounts of ads in The Platforms will know quite well that they are very frequently defrauded and almost never made whole. There is a fair (but tolerable) amount of click-fraud, etc that you basically factor as a cost of doing busines. I'm quite skeptical of the ad model myself, but I'm relatively sure that "you are not the customer" is not altogether the most salient argument to make in this thread.