On a startup, the concept of engines of growth[1] can be helpful determining if you are reaching product market fit (ie: you should stick with it) or not (you s

On a startup, the concept of engines of growth[1] can be helpful determining if you are reaching product market fit (ie: you should stick with it) or not (you should change something[2] / change to something completely different). The parallel to hill climbing algorithms: it serves as an heuristic to determine if you growth rate will be enough to reach product market fit. [1] http://www.productbookshelf.com/2011/10/engines-of-growth/ http://www.productbookshelf.com/2011/10/engines-of-growth/ [2] http://www.productbookshelf.com/2011/10/pivot-or-persevere/ http://www.productbookshelf.com/2011/10/pivot-or-persevere/