This looks like an attempt to build good will with the governments of the world so that their platforms don't get crushed by regulation in the coming years. And

This looks like an attempt to build good will with the governments of the world so that their platforms don't get crushed by regulation in the coming years. And also a way to give their supporters ammunition to fight a total AI ban by noting all the good and necessary uses of AI. The accord points out several times, for example, how AI technology can be used not only to generate deep fakes, but also to detect them.