Apple does handle returns and I'm not sure what support the average brick and mortar store offers. Stores don't necessarily own all their inventories (stock co

Apple does handle returns and I'm not sure what support the average brick and mortar store offers. Stores don't necessarily own all their inventories (stock consignment) and some products are extremely low risk (e.g. phone cards, gift cards, digital goods, etc.) Calling it a marketplace seems odd considering unlike in traditional marketplaces, there are no competing merchants selling the same goods. There are no other merchants at all.