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For perspective: Last quarter, Apple had ~$120,000,000,000 in revenue. Or about $1,300,000,000 revenue per day. As I write this, the story has a '6 hours ago'

For perspective: Last quarter, Apple had ~$120,000,000,000 in revenue. Or about $1,300,000,000 revenue per day. As I write this, the story has a '6 hours ago' HN timestamp. And Apple's revenue has almost equaled the fine since the story was posted. OK, but what about profit? Apple had $93,000,000,000 net revenue in 2023. Or about $250,000,000 per day. So the fine is about two days profit. Or around 0.5% of annual profit.

SushiHippie 3y ago
And in the EU† they had $30,397,000,000 net sales in 2023 [0], about $83,000,000 per day. Nearly a week of profit in the EU†. Around 1.6% of annual profit in the EU†. Even with only looking at the EU† sales, this does not seem to be that bad of a fine. [0] https://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consolidated_Financial_Statements.pdf https://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consol... † I know that EU != Europe, but Apple does not report its sales split up by EU countries, so this is the best that I can get from the data available.