First of all, it's not 10%, it's closer to 30% [1]. Estimates put 2022 App Store profits at ~$60B [2], 30% of $60B is $18B. Are you arguing that losing a porti

First of all, it's not 10%, it's closer to 30% [1]. Estimates put 2022 App Store profits at ~$60B [2], 30% of $60B is $18B. Are you arguing that losing a portion of $18B doesn't matter? $2B of those profits alone is more than any company I've worked for makes in revenue. It's also a lot of money for any company to be losing. If you're the type of business leader who's cavalier about a billion here or there, more power to you I guess. > And Amazon also takes a 30% cut… For the first $1MM it takes 20% (Apple offers 15%) but it offers 10% back in AWS credits, it's hoping the AWS credits are attractive. [1] https://www.cnbc.com/2021/09/10/apple-vs-epic-70percent-of-app-store-revenue-from-customers-playing-games.html https://www.cnbc.com/2021/09/10/apple-vs-epic-70percent-of-a... [2] https://www.cnbc.com/2023/01/10/apple-app-store-revenue-update-shows-slowing-growth-.html https://www.cnbc.com/2023/01/10/apple-app-store-revenue-upda...