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Generally, I will never say something like this for any team, but in this case, I have to say it. Microsoft needs to fire their branding team. First, Windows L
by solutionyogi 14y ago
Generally, I will never say something like this for any team, but in this case, I have to say it. Microsoft needs to fire their branding team.
First, Windows Live and now this. Make up your mind already. Think little bit more before you decide your branding so that you don't have to change it a year down the line.
Personally, I don't think there was anything wrong with 'Azure' brand. The way to build the brand would be to offer such a fantastic product that everyone associates 'Azure' with Microsoft's cloud offering [E.g. no one 'Searches' anymore, they 'Google' it]. Changing names around only creates confusion and nothing more.
- bunderbunder 14y agoIs it that, or is it that they're firing their branding team a bit too often? Or that they don't really have one at all? A lot of stores I've read suggest that Microsoft generally leaves various divisions and teams within the company to fend for themselves, marketing-wise. Any stabs they make at doing any company-wide re-branding always smell more like a PHB's flight of fancy than the brainchild of a marketing genius to me. Always re.
- pasbesoin 14y agoThey need to fire the VP's and whatnot who think branding is the critical differentiator. I don't care what you call it, as long as it works, well -- and sticks around.