Very interesting the part about the "How much do you heart me?" campaign. This was very well designed, leveraged their core product well, got lots of positive f

Very interesting the part about the "How much do you heart me?" campaign. This was very well designed, leveraged their core product well, got lots of positive feedback and got a significant amount of attention. Yet in terms of driving sales it completely failed. This may have been a case of reaching the wrong audience, lots of people in the startup scene and lots of travel related people but nowhere near enough people actually looking to take valentines day trips. I think as in many startups there has been some aversion to pushing the sales stuff. We hear so much about nailing the user experience and not making out products low quality and spammy. As many other articles have also said though build something awesome and people will come may work for some but isn't the reality to everyone, especially in the crowded travel niche.