This was a low quality clickbait fluff piece. The article did not match the headline at all. It gives the authors vague musings that some online retailers bake

This was a low quality clickbait fluff piece. The article did not match the headline at all. It gives the authors vague musings that some online retailers bake the shipping cost into the prices and offer free shipping, as has been the case for decades. It does not give any evidence whatsoever that the trend is going towards paid shipping.