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> Epic Games makes and publishes games for phones. Fire tablet apps and its app store are just Android apps, it's just that Amazon doesn't sell phones so they d

> Epic Games makes and publishes games for phones. Fire tablet apps and its app store are just Android apps, it's just that Amazon doesn't sell phones so they don't brand it like that. And Amazon also takes a 30% cut… > Profit margins on B2B are generally way higher than B2C, the way B2C companies typically achieve high profitability is via ads on valuable content which is a tough ask for smaller companies. Where are all of these non game B2C companies that are using in app purchases? Which I keep repeating, can’t make up more than 10% of the total revenue of App Store profit? In today’s market, if every single app that monetizes directly through in app purchases that was not a casino style game left the App Store, it wouldn’t make a difference.

themacguffinman 3y ago
First of all, it's not 10%, it's closer to 30% [1]. Estimates put 2022 App Store profits at ~$60B [2], 30% of $60B is $18B. Are you arguing that losing a portion of $18B doesn't matter? $2B of those profits alone is more than any company I've worked for makes in revenue. It's also a lot of money for any company to be losing. If you're the type of business leader who's cavalier about a billion here or there, more power to you I guess. > And Amazon also takes a 30% cut… For the first $1MM it takes 20% (Apple offers 15%) but it offers 10% back in AWS credits, it's hoping the AWS credits are attractive. [1] https://www.cnbc.com/2021/09/10/apple-vs-epic-70percent-of-app-store-revenue-from-customers-playing-games.html https://www.cnbc.com/2021/09/10/apple-vs-epic-70percent-of-a... [2] https://www.cnbc.com/2023/01/10/apple-app-store-revenue-update-shows-slowing-growth-.html https://www.cnbc.com/2023/01/10/apple-app-store-revenue-upda...
- scarface_74 3y ago
  90% of all App Store sales comes from in app purchases from play to win games - that came out in the Epic trial. That means at most 10% come from non games or B2C

themacguffinman 3y ago

First of all, it's not 10%, it's closer to 30% [1]. Estimates put 2022 App Store profits at ~$60B [2], 30% of $60B is $18B. Are you arguing that losing a portion of $18B doesn't matter? $2B of those profits alone is more than any company I've worked for makes in revenue. It's also a lot of money for any company to be losing. If you're the type of business leader who's cavalier about a billion here or there, more power to you I guess. > And Amazon also takes a 30% cut… For the first $1MM it takes 20% (Apple offers 15%) but it offers 10% back in AWS credits, it's hoping the AWS credits are attractive. [1] https://www.cnbc.com/2021/09/10/apple-vs-epic-70percent-of-app-store-revenue-from-customers-playing-games.html https://www.cnbc.com/2021/09/10/apple-vs-epic-70percent-of-a... [2] https://www.cnbc.com/2023/01/10/apple-app-store-revenue-update-shows-slowing-growth-.html https://www.cnbc.com/2023/01/10/apple-app-store-revenue-upda...

scarface_74 3y ago
90% of all App Store sales comes from in app purchases from play to win games - that came out in the Epic trial. That means at most 10% come from non games or B2C