Self-supervised learning is such a trivial concept that it doesn't need a new term. It's just marketing/PR speech to attract attention. You could just call it "

Self-supervised learning is such a trivial concept that it doesn't need a new term. It's just marketing/PR speech to attract attention. You could just call it "generating labels from data" All these stupid new terms of trivial concepts confuse people who are new to the field. That's nothing new though, research has always been like this, people love to make up new phrases that they can own and sell as novel ideas to reviewers, even if they're just trivial renamings. It's nothing more than a PR game.