> Even if you aren't trying to sell something, people will see you as if you are. But…you are. Earlier in the article it even claims one of the two main roles

> Even if you aren't trying to sell something, people will see you as if you are. But…you are. Earlier in the article it even claims one of the two main roles is to advocate on behalf of the company. In the end, I think it all boils down to what the company measures DevRel on. Sign ups, GitHub Stars, and leads are all marketing metrics. Renewals and satisfaction are success metrics. Revenue makes you sales.